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‘F*ck You, Pay Me’ is a Glassdoor-Like Platform That Reveals Scummy Manufacturers

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The brand new platform F*ck You, Pay Me (FYPM) has set out on a mission to enhance the disparity between on-line manufacturers and influencers to assist content material creators negotiate higher pay or to keep away from sure manufacturers utterly.

Arrange by Lindsey Lee Lugrin, a social media businesswoman and fairness analyst, and Isha Mehra, a former Fb knowledge scientist, FYPM goals to provide influencers and content material creators extra energy, transparency, and knowledge when negotiating sponsored content material, experiences Taylor Lorenz for The New York Occasions.

Not dissimilar to Glassdoor — a platform the place former and present staff can assessment the businesses they work for — FYPM permits registered customers to anonymously share info on how a lot they obtained paid to work with manufacturers with the intention to assist others use it as a device to gauge and examine proposals obtained by firms.

For Lugrin, the initiative grew out of her private experiences prior to now when she was supplied a chance to look in a Marc by Marc Jacobs advert marketing campaign, the place she was paid $1,000. Though thrilled on the time, she quickly realized that she had undervalued herself after seeing her photographs seem on billboards and adverts throughout the web.

As most influencers don’t have an agent and function as a one-man band with regards to advertising, PR, securing offers, and delivering the content material, negotiations usually occur “by a messy mixture of direct messages and emails and there are not any customary charges of pay, both. This has led to manufacturers having the higher hand,” writes The New York Occasions.

The disparity doesn’t simply rear its ugly head by manufacturers, each small and well-established ones, undervaluing creators and influencers by providing low charges of pay, Lugrin additionally seen the variations in what was supplied to female and male creators. In keeping with analysis final yr by Klear, an influencer advertising platform, the common is $476 and $348 per put up for women and men, respectively.

Nevertheless, FYPM isn’t the primary firm to assist degree out the enjoying subject for social media professionals. Others embrace Collabstr, which acts as a listing of accessible influencers and their set charges of pay, whereas some social media accounts — reminiscent of, We Don’t Work For Free and Influencer Pay Hole — share nameless posts by influencers who’ve been burned by unhealthy model offers or have handled exploitative manufacturers.

Though FYPM remains to be being examined and fundraising is ongoing, as soon as registered, customers can already filter model offers by social media platform, location, area of interest, and model class. The New York Occasions experiences that to this point, round 1,500 creators have shared greater than 2,000 opinions of 1,300 manufacturers on the platform.

Whereas designed with influencers in thoughts, many photographers who abruptly discover themselves negotiating with a big firm for a industrial marketing campaign usually each reward their luck and curse their lack of know-how. Images usually seems like a black field with regards to industrial and promoting work, and lots of photographers drastically undervalue themselves on this context. FYPM could possibly be the reply to no less than offering some degree of help for photographers of all ranges to barter with manufacturers extra intelligently, slightly than going all the time in blind.



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