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PopCap alumni launch new F2P studio Manta Ray in London

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Former PopCap government Mike Cochrane has rounded up quite a few his fellow PopCap teammates to kickstart a brand new free-to-play recreation studio in London, UK. The studio known as Electrical Manta.

Electrical Manta’s formation was introduced through an interview with GamesBeat, the place the workforce talked about their objectives for the corporate and what they’d love to do within the free-to-play house.

Cochrane’s fellow former PopCap collaborators embody Elizabeth Sampat, Alexis De Girolami, and Liam Robinson, with former Zynga exec Gaurav Mehta and Stewart Perry, former head of tech and instruments at Kwalhee.

The workforce defined to Gamesbeat that they’re lining up some “attention-grabbing partnerships” to be introduced within the coming weeks. “Lots of people have been uncovered to hypercasual over three-to-five years and they’re most likely wanting one thing extra as they evolve as gamers towards the informal spectrum,” Cochran instructed the positioning.

Sampat instructed GamesBeat that she’s desirous about pushing the boundaries of what’s attainable for narrative experiences in cell video games, and telling tales that attraction to “her personal demographic.”

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