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Technique Analytics: Xiaomi was the highest smartphone vendor in Europe in Q2


Technique Analytics has issued its quarterly report on the smartphone market in Europe, and we now have a brand new chief in gross sales. Xiaomi managed to surpass Samsung and has grow to be the best-selling vendor with 25.3% of the market share. The Korean large is sitting carefully behind and the analysts predict we’ve not seen the top of the battle for prime positions.

Firm Shipments (in million) Market share Q2 2021 Yearly change
Xiaomi 12.7 25.3% +67.1%
Samsung 12 24% -7%
Apple 9.6 19.2% +15.7%
Oppo 2.8 5.6% +180%
Realme 1.9 3.8% +1800%
Others 11.1 22.2% -20.1%
Whole 50.1 100% +14.4%

The European market had a robust quarter, pushed by COVID-19 restoration, mentioned Boris Metodiev, Affiliate Director at Technique Analytics. Xiaomi’s success is predicated on great gross sales in Russia, Ukraine, Spain, and Italy the place prospects are “longing for Mi and Redmi sequence of feature-rich, worth smartphones”.

Samsung is the one firm within the Prime 5 to ship fewer units, and Neil Mawston, Govt Director, revealed this is because of growing competitors from Apple within the high-end market and Chinese language distributors within the low-end scene. It additionally didn’t capitalize on Huawei’s demise, however a minimum of is performing nicely with new 5G fashions, because of the Galaxy A sequence.

Apple posted sturdy outcomes as a result of followers have been “overdue to switch their units” and the iPhone 12 sequence resonated with them. Realme’s now a prime 5 maker in Europe as nicely, its nice Q2 displaying being attributed to the Realme 8 sequence.

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