Following Twitter’s current departure from its ‘tales’ function it known as “Fleets”, TikTok has confirmed that it’s working by itself TikTok Tales in an e-mail despatched to The Verge. The function was first found by Matt Navarra on Twitter and it’s at the moment being piloted with a small variety of customers in markets outdoors of the US.
We’re at all times fascinated by new methods to convey worth to our group and enrich the TikTok expertise[…] Presently we’re experimenting with methods to provide creators extra codecs to convey their artistic concepts to life for the TikTok Neighborhood.” – TikTok spokesperson to The Verge
TikTok Tales isn’t meant to exchange another current storytelling function that TikTok already has like Duets, Stay, and Sew.
Introducing TikTok Tales ✨🔥
— Matt Navarra (@MattNavarra) August 4, 2021
The Tales seem to work the identical manner in that they disappear after 24 hours, you may see who watched your Tales, and you’ll learn by means of feedback left on Tales. Tales gained’t impede the present residence display, relatively it’ll be accessed by swiping left from the principle Feed, or by tapping on an individual’s Avatar.
There’s no phrase on how lengthy it might be in testing and there’s no launch date both. It is going to be attention-grabbing to see how TikTok will take the Tales function and make it its personal. The potential for engagement and advert house is big, but when poorly applied, it may find yourself like how Fleets did.