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Why Hasselblad cameras are so costly

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A number of the most Iconic pictures had been taken with a Hasselblad (or Hassy as its followers name it). The album cowl for The Beatless’ Abbey Highway and the long-lasting Apollo 11 picture of Buzz Aldrin strolling on the moon (shot by Neil Armstrong) are just a few photographs that just about everybody is aware of. On the flip facet of this, a present Hussy would price upwards of $30,000. And that is for the physique solely. A Fujifilm GFX 100S, additionally about 100MP, will set you again ‘solely’ $6,000. So why are folks keen to speculate a lot in a Hasselblad-made digicam?

Shot on Hasselblad: Astronaut Buzz Aldrin, the lunar module pilot, stands on the moon’s floor close to the leg of the lunar module, Eagle, in the course of the Apollo 11 moonwalk. By NASA

The parents from Enterprise Insider dived into the Hasselblad pricing construction.

Curiously, Hussies weren’t at all times so costly. They had been dear, however to not the purpose they’re at present. For reference, in 1948, Hasselblad’s first shopper digicam price round $500. In case you account for inflation, you’d be one thing equal to $5,900 in at present’s market. And once more, adjusted costs for Hasselblad our bodies from the ’70s, you’re round $5300.

The large pricing shit got here with the transfer to digital. The primary digital Hasselblad, the H1D from 2004, price about $24,000, and it was a 22.0 Megapixel digicam. (The earlier movie mannequin was lower than half that worth).

Hasselblad says that the primary pricing issue for the digicam is the massive format sensor (Sony is making these). The massive sensor permits for wonderful low noise efficiency and spectacular dynamic vary. However the primary motive that the digicam is priced so excessive is that that they had all made by hand.

With a low gross sales quantity (The Verge reported beneath 10,000 items in 2018), you pay for the guide labor. And that’s considerably costlier than an automatic meeting line. The video explains that a few of the work is completed by the identical folks for over 30 years and is someplace between a job and a craft. In complete, a digicam takes about six to eight hours to assemble, with calibration taking a giant chunk of that point. And every digicam sensor is individually manually calibrated.

[via Image Insider]

 



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